Privacy Policy

Last updated: May 2026

At Apply Mortgage Protection Ltd (trading as Equity Release Mortgages UK), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this privacy policy carefully.

1. Information We Collect

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our site, fill out a form, and in connection with other activities, services, features, or resources we make available. The information we may collect includes:

Identity Data: First name, last name, title, date of birth.
Contact Data: Email address, telephone numbers, postal address.
Financial Data: Income, outgoings, credit history, bank details (collected securely during the advice process).
Technical Data: IP address, browser type and version, time zone setting, operating system.

2. How We Use Your Information

We use the information we collect in the following ways:

To provide, operate, and maintain our services.
To process your mortgage or protection applications.
To improve, personalize, and expand our website.
To understand and analyze how you use our website.
To communicate with you, including for customer service.
To comply with legal and regulatory obligations.

3. How We Share Your Information

We do not sell, trade, or rent your personal identification information to others. We may share your information with third parties only in the following circumstances:

Lenders & Providers

To process your applications for mortgages, insurance, or other financial products.

Service Providers

We may use third-party service providers to help us operate our business, such as IT support, CRM systems, or compliance services.

Legal Obligations

When required by law or to respond to legal process, or to protect our rights, property, or safety.

4. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under FCA regulations, we are required to keep records of our advice and transactions for specific periods, often indefinitely for certain types of mortgages.

6. Your Data Protection Rights

Under the General Data Protection Regulation (GDPR), you have several rights regarding your personal data:

Access: Request copies of your personal data.

Rectification: Request correction of inaccurate information.

Erasure: Request erasure of your personal data.

Restriction: Request restriction of processing.

Objection: Object to our processing of your data.

Portability: Request transfer of data to another organization.

7. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Address

Apply Mortgage Protection Ltd
107 Station Road
Chingford
London, E4 7BU

Contact Details

Email: hello@applymortgageprotection.com

Phone: 0208 059 2276